Archive for: June, 2023

Spread Your Brand Name For Business Promotion Using Promotional Bags

Jun 05 2023 Published by admin under Uncategorized

Every other startup is working hard to promote its services these days. They leave no opportunity to market and promote their brand everywhere. These new-age startups are using new strategies like T-shirts with the brand’s logo,Guest Posting promotional bags, and many more. These customized articles bring life to your brand. This is a very creative way to promote your business and attract your target audience. If you get Reusable shopping bags printed and provide it to your customers, they use it again and again and in this way, it comes out to be a great promotion for your brand. If people will see your company’s name on the bag, again and again, it will be there in the mind of people and this will be great exposure for your brand.

Such bags are used by the regular households to carry stuff like grocery; they take it to market and gym as well. This is a very affordable way to promote your brand and also very effective.

How does Promotional Bags help?

If you get your brand’s customize bag designed from the promotional bags manufacturer, make sure you choose the design and dimensions according to the need of the customer. These promotional bags are carried by the customers to different places and even outstation sometimes. When people around them read your brand’s name on the bag, they will start recognizing your name, and this is what a brand needs, Recognition. People also use attractive colors and get the bags exclusively designed by the customized bags manufacturers to get the best output.

Why Bags are important?

Customers usually do not carry bags while they go out shopping. Hence, they always ask you for a bag, at this point if you will give them a promotional bag with your brand’s name on it, they will anyways carry it everywhere.

These bags by custom bag manufacturers are the cheapest way to promote your brand and spread your name.

Recognition as mentioned above is very important for every other brand. These bags not just promote you but make your brand familiar with your target audience.

You anyways have to provide bags when a customer shops with you. Here, providing a bag with your logo is almost free advertising for your brand. People who will carry your bag will definitely show off among the crowd and ultimately promote you.

It is also believed that the businesses which use promotional bags are well established and stable in the market. Hence, it also enhances your reliability. When you get a bag customized for your brand, this proves that your brand is trustworthy.

There are different businesses that use these customized bags. Even the food business requires this branding, hence there are many food delivery bags manufacturers in the market who customizes special bags for your food delivery.

Other kinds of bags that are high on demand are produced by corporate bags manufacturers. They manufacture official promotional bags like laptop bags, office bags, courier bags, promotional laptop bags, courier delivery bags, and many more.

Not just the businesses, even the educational institutes are marketing themselves with this idea. Customized bags are also produced by school bags manufacturers with the name of the school on it and the children are asked to bring the same bag to the school every day. This is a great way of promoting business in a different manner.

It is a fact that these cheap and innovative ideas of promotions are really providing amazing results when it comes to marketing campaigns. Such customized articles are a must for every brand and people are using every idea possible to make it even more creative and different from others.

Meet a reliable manufacturer to spread your brand’s name

Nowadays, many options are available when you are looking for Bag manufacturing company in Jaipur. When it is all about promoting your brand’s name to take it every nook of the country, counting on Bag Manufacturer in Jaipur seems necessary. After all, choosing the best-printed courier bags manufacturer is the first step you need to take toward the success of your business.

Comments are off for this post

Brand-Aid: Building A Macro Case For Micro-Sites

Jun 05 2023 Published by admin under Uncategorized

Dascal & … … Building A Macro Case For … … is the new media division of Dascal & … a cross media company … … strateg

Dascal & Associates
Case Study
Brand-Aid: Building A Macro Case For Micro-Sites

d/a interactive is the new media division of Dascal & Associates,Guest Posting a cross media company providing integrated strategic marketing, graphic design and new media services. d/a interactive has worked with many multi-national companies to help them leverage their brands online. Understanding that the internet provides much more than a supportive role in a marketing strategy, d/a interactive has been working with top-tier brands in the development of micro-sites to help launch new products into the marketplace. Most recently, d/a interactive was retained by Johnson & Johnson to create a micro-site surrounding the Canadian product launch of Band-Aid Brand Liquid Bandage.

Johnson & Johnson is the leader in the adhesive brand category. The Band-Aid brand continuously brings innovation to the marketplace. In February 2003, Band-Aid once again revolutionized the adhesive bandage category with a liquid bandage. Band-Aid Brand Liquid Bandage promotes fast healing on contact by forming an invisible, flexible and one hundred percent waterproof seal that is breathable and stays on hard to cover affected areas.

• Creation of a consumer-centric micro-site
• Creation of Content Management System (CMS) technology that allows Johnson & Johnson to edit certain aspects of the site
• The longstanding Band-Aid brand has a traditional integrity. The look and feel needed to be upheld in the online environment
• Needed to provide Johnson & Johnson with statistical information about traffic and usage of the micro-site

“We were looking to use the micro-site to create excitement,” says Morris Dascal, President of d/a interactive, on their mandate from Johnson & Johnson. “Micro-sites are a relatively new way for companies to launch a product without revamping their entire website and also a great way to isolate a user and maintain their attention on one product.”

“In addition,” says Dascal, “we were using a non-traditional buzz for a new and non-traditional product. The new Band-Aid Brand Liquid Bandage is a more expensive product, and Johnson and Johnson was looking at integrating an online marketing campaign that included email marketing, banners and this micro-site in conjunction with offline marketing and public relations initiatives. We needed to build a site that was brand specific.”

d/a interactive set-up a distinct website and URL for Band-Aid Brand Liquid Bandage at
The core design component was to maintain the color, consistency, visuals and images typically associated with the Band-Aid brand.

After storyboarding the concept for this micro-site and the virtual demonstration (which would enable consumers to see how the product works from the comfort of their own home), d/a interactive designed, produced and implemented the site. All visuals, content and promotional areas were presented and approved in conjunction with Johnson & Johnson to ensure that the online promotion matched their offline strategy.

“There were three main areas that we focused on to implement and integrate this micro-site,” says Dascal. “First, we had to ensure that the front-end was visually appealing, matched the Band-Aid brand in terms of integrity and was easy to use and navigate. Second, we implemented a Content Management System (CMS) in the back-end, so the staff at Johnson & Johnson could have access to certain content areas for updating and editing purposes. Finally, we needed to focus on the calls to action and promotions that would drive this micro-site to be a successful part of the Band-Aid Brand Liquid Bandage launch in Canada.”

With the launch of the Band-Aid Brand Liquid Bandage Micro-Site, d/a Interactive:
• Created a micro-site that was robust in terms of design, functionality and usability
• Spoke directly to consumers and informed them through a virtual demonstration, promotions and online couponing
• Deployed an online marketing campaign using existing and targeted consumer portals to send emails regarding the launch (sites included Reader’s Digest and Chatelaine Magazine)
• Catered to the mass market, including everyone from parents to retailers
• Developed and deployed a thematic promotion that involved a grand prize trip for a culinary experience in Provence, France
• Executed the value of Band-Aid Brand Liquid Bandage as being worth the cost of the product
• Positioned of Band-Aid Brand Liquid Bandage as a “hot ticket”
• Deployed a viral coupon component where users could “pass on the savings” via a send-to-a-friend function to try Band-Aid Brand Liquid Bandage
• Created the “Ask Band-Aid” area of the micro-site as a forum to position Band-Aid as experts in care, sanitation and recovery from the cuts and bumps from daily life

“Putting the pieces together to create a viable solution for Band-Aid was based around our vision of using their product launch marketing strategy integrated with this ‘stand alone’ micro-site to build brand equity and create product visibility,” says Dascal.

“The results we anticipated after creating the site were strong micro-site traffic urging consumers to go out and purchase the product at the retail level.”

“The use of micro-sites for the launch of any brand or service is innovative,” insists Dascal. “Band-Aid managed to keep marketing dollars relatively low with the ability to reach a large crowd. We’re seeing many companies, from small to large, using the internet from the initial strategic planning phase as a core element to their integrated marketing programs. Companies that focus on strong branding understand how much technology and tools like a micro-site allows them to keep budgets pragmatic with high-end results.”

Dascal continues: “Consumers were able to educate themselves regarding the unique product benefits of Band-Aid Brand Liquid Bandage which led to general trials and, hopefully, repeat purchases. The micro-site also enabled Johnson & Johnson to gather consumer information through the online promotions and offer an accessible channel for Band-Aid to speak directly with their consumers.”

“The success of the Band-Aid Brand Liquid Bandage micro-site was, in large part, due to Johnson & Johnson’s dedication to ensuring a successful campaign,” says Dascal. “This included excellent lines of communications between d/a interactive and Johnson & Johnson, a strong working relationship with the entire team that was involved in this launch, and everyone’s enthusiasm to use contests and promotions coupled with strong and relevant content to make the micro-site have inherent value.”

“We are now in discussions with Johnson & Johnson about building a full-fledged Band-Aid product information website that will reflect their brand and entire line of products,” concludes Dascal.

“We’re also seeing a lot of other clients interested in building micro-sites for product launches and to test the waters of micros-sites prior to committing to a robust website.

The Band-Aid Brand Liquid Bandage micro-site proved that packaged goods companies can use the internet to establish their brand both online and offline. We’re seeing clients from all sectors of industry now looking at micro-sites to deliver precise, informative and influential information coupled with intelligent calls to action and incentives.”

Formed in 1996, d/a interactive is the new media arm of Dascal & Associates. Dascal & Associates is an integrated marketing, design and new media agency delivering solutions that drive business through effective and creative communications. With offices in Canada and the United States, the company has successfully produced off-line and online marketing strategies for companies and brands like Gillette, Johnson & Johnson, Keri Lotion, Kodiak and many others. Dascal & Associates has extensive knowledge in product launches, business-to-business communications, merchandising, point-of-purchase and promotional campaigns. Through extensive work in health and beauty care, consumer packaged goods, biomedical, personal diagnostics, industrial and the fashion and apparel industry, please contact us to see how we can help make your next marketing campaign a success.

Comments are off for this post

Budget Branding Strategy – A Beginner’s Guide

Jun 05 2023 Published by admin under Uncategorized

You would need branding as it is the most important aspect which you can use to gain profit.

It does not matter what type of business you are into.You must know that brand promotion is more than just social media updates. Startups usually don’t think past Facebook pages and Twitter handle. However,Guest Posting branding is more than that. With an effective strategy you can get a major push in this cutthroat market.

Branding Decoded

Before discussing effective branding strategy, it is important to talk about what branding is. An experienced brand marketing company can give you the desired result. However, you need to know what branding is and what it can do for you. If you go through text books, you will come across various types of definition of branding. However, if you want to get a simple definition, it would be – your brand tells your story. Once you have launched your brand, the customers will know what they can expect from your company or from you. This is a promise that you make.

To Launch a Brand

This is something everyone should know about. To launch a brand you need various tools. These tools give you the brand identity. Your website is the most important part of your brand. Without a website you cannot launch a brand. Another important tool is the logo. This is the face which your clients will remember. To create these tools you need a web design company that has been in the business for a long time.

Strategy to Remember

Once you have the logo, the website and the desire to start over, you need to have a team of experts by your side. If you want to create a successful brand, you must hire people who know the pros and cons of branding. Commitment is an important factor. Anyone who wants to get something out of the branding strategy needs to commit. Creating a Facebook page is easy. But, sticking to it is the difficult job. What you need to do is find people who are into branding and promotion. They will do the job for you.

Successful Branding

It is nothing but promoting yourself. What you are, what you can do and what is your strength are the important factors here. However, before you begin with the promotion, you need to decide something. You must decide to be consistent. Without consistency you will not be able to keep your clients. Once you have built your brand value, you are expected to deliver what you have promised. For this reason, you need to have your strength and weakness well defined. Your brand value should suit your customer requirement. Before anything you need to know what your clients want from you. What are their desires? Why they make purchase? These are the questions you need to ask.

The Defining Factor

To have a successful brand you need to define it properly. Before anything you must let your customers know what the mission of the company is. You also need to define what the vision of the brand is. Features of the brand are also important. You need to let your clients know what they would get from using your brand. Benefits are important. Remember that it is benefit which attracts people to a brand. If you don’t have anything to offer people would not buy it.

Some Important Pointers

First you need to hire a brand marketing company to create a well defined logo. Once this is done you would need a blog. This blog will help you create a voice for your brand. Remember that it is the voice which attracts people to a brand. They don’t bond with the polished advertisements. They bond with the stories that a brand offers. At the time of the launch create this story. It will give people a reason to bond with you.

Logo, templates and taglines are the tools. These help you to build your brand. However, to make people come back to you for more, you need to offer them much more. You must offer them an assurance. You must assure them that you will offer quality and being attached to you will be beneficial to them. Without assistance of a branding company, you will not be able to accomplish the real objective of a brand launch.

Comments are off for this post


Jun 05 2023 Published by admin under Uncategorized

Watchfinder – Online Shop

The watches industry it’s becoming more and more a multi-billion dollar business with a few watch-makers creating some of the biggest and most luxurious brands out. If you are a watch fan,Guest Posting you have many options to choose the best for you. There are also some luxury watch brands that cost much more than purchasing a Ferrari or a beach house.

It is a brand created by two close friends in 1875. Audemars Piguet was considered a leader throughout the world for many years. This brand has set the standards for many luxury markets such as Tiffany & Co and Bulgari.

It is one of the oldest luxury watch brands on the market. Vacheron Constantin is famed for stability and its unprecedented designs. These watches are designed with deep observation and a unique style. Since it’s stood the test of time, it has a lot of famous names that wore this brand.

Breitling watches are known for precision and durability. This luxury brand has been on the market since 1884. The big inspiration for these watches comes from aviation. Breitling watches include several features fighter pilots use. It is one of the most popular brands that offer specific models for divers.

This luxury brand comes from France and was founded in 1992 by Bruno Belamich and Carlos A. Rosillo. It is not older as some of the other luxury brands listed here but it is very special for the square frame shaping that it has.

When we talk about luxury brands, the first brand we may think of is Rolex. This means that it is the most famous brand in the luxury market. Rolex’s headquarters are in Geneva, Switzerland, but was originally created in London. It is a highly-coveted watch worn by celebrities and the wealthy alike.

It is the second famous luxury Swiss watch brand. Omega has very influenced the contemporary market. It is used by Britain’s Royal Flying Corps and US Army.

Many watch brands are inspired by aviation in their design and function, and the Bremont didn’t make the difference. Bremont brand is created by Nick and Giles English. It is a brand inspired by aviation and has been part of the market since 2002.

This brand comes from Japan and has been part of the market since 1881. The tagline of Seiko watches is: “always one step ahead of the rest.”

The specifics of this luxury brand are that they produce every watch solely in-house and have unique designs with various quartz cuts and clean lines.

This Swiss watch brand offers both sports watches and chronographs. It is a watch brand that has combined creativity not only for watches but also for eyewear, accessories, and mobile phones too.

It is an independent luxury watch brand located in Switzerland. This brand lives through its innovative technology and exotic elements.

They are considered as one of the most unique luxury brands. This is because their watches are crafted by hand and are functional along with stylish.

John Arnold, one of the most famous British watchmakers, created the legendary watch named Arnold & Son. He also created the first official chronometer. But his watches are much more famous and are known for innovation and precision.

It is considered one of the most iconic names in watches globally. This luxury brand gets a lot of publicity in the mainstream because several celebrities love this brand. It was created in 1847 in Paris and these types of watches have a classic and distinguished look.

It is another luxury brand from the Swiss. Jaeger-LeCoultre uses unique faces and intricate details. This brand creates watches that are classic with unique clarity and innovation.

Chopard has been part of the market since 1860 and produces unique and classic Swiss watches and jewelry. Louis-Ulysse Chopard created this brand for everyone who likes sophisticated models making this a coveted luxury brand worldwide.

Comments are off for this post

Twitter hashtag Analytics : How to analyze and use analytics to improve Twitter Marketing?

Jun 05 2023 Published by admin under Uncategorized

So, you finally started promoting your brand on Twitter. You set up your Twitter profile, respond to customer queries and issues, post news and updates consistently. You even engage with influencers and your most dedicated followers. Well, that really great! But what do you do beyond that? How do you measure success or the impact of your Twitter marketing strategies?

If you are promoting your brand on any social media platform,Guest Posting you should monitor performance metrics. How else do you plan to figure out what going on or what measures to take to increase your brand’s social media presence?

While monitoring your Twitter profile’s performance metrics may sound complex and difficult, it’s actually not.

The introduction of Twitter hashtag analytics has made it much easier to track and analyze your performance with ease. You can also monitor the social media metrics of your competitors with the help of third-party Twitter hashtag analytics tools.

Which metrics in Twitter hashtag analytics are important to Track?

Let’s discuss some of the most important Twitter hashtag analytics that every brand, marketer, and influencer should be tracking.

1. Volume of Conversations

The volume of conversation social media metrics analyzes the size of the conversation related to your brand. It means it counts the number of tweets that are related to your brand or mention your brand. It is an important indicator that evaluates the interests of users in your brand. It takes into account all kinds of engagement (positive, neutral, negative) to identify the total volume of the conversation.

It is also an important indicator that can help you analyze the impact of your Twitter marketing strategy. An effective social media strategy results in a greater volume of conversations. Similarly, a poor Twitter marketing strategy results in a much lower volume of conversations for your brand.

2. Reach

Reach is an important metric as it helps in analyzing the potential audience size for your brand. Instead of the volume of a conversation reach measures the spread of a conversation on social media.

Reach can help you understand how far your tweets are broadcasting and how big the audience size is that is receiving your promotional message. You can also compare the engagement (likes, retweets, replies, clicks) with overall reach to identify the actual users that are interested in your products and services. To simplify reach, it’s the total number of eyes your tweets are exposed to.

If your brand reach is not increasing, you must go back to the drawing board and rethink your Twitter marketing approach.

3. Engagement

Due to a surge in the number of fake accounts on social media platforms, brands and marketers replaced follower count with engagement as the most important metric. It helped them analyze and identify genuine users that are actually interested in what your brand has to offer.

Engagement can come in several forms including (likes, retweets, replies, shares, clicks, etc). Engagement can help you analyze the effectiveness and measure the impact of your Twitter content strategy. If your engagement is still low even after you have great reach, you aren’t posting engaging content. You need to reevaluate your Twitter content strategy.

You can also use engagement to identify resonating content topics that users like to engage with. Simply go through your past tweets and identify the tweets with the most engagement. Analyze those tweets to identify engaging topics of discussion that your follower base is interested in and is more likely to engage with.

4. Social Media Influence

Social media influence analyzes what social media users are talking about your brand and how it impacts your brand. Remember, social media influence does not relate to the number of followers, but rather how many of your followers can be influenced to take an action. It is an important hashtag analytics that can also help you find the right brand advocate to promote your brand on Twitter or any other social media platform.

Measure the influence of a social media influencer can help you evaluate the Twitter profiles of all influencer marketing options. Collaborating with the right influencer can help you increase social media influence and awareness for your brand along with conversion rates.

5. Share of Voice

The share of voice is a metric that can help you analyze the size and number of conversations about your brand from the total conversation related to your industry. The share of voice compares the conversations related to your brand with the conversation related to your competitors.

Identify what percentage of conversations in the industry are related to your brand. You can also use this metric to analyze their share of voice and identify effective strategies that can help you increase social media conversation related to your brand.

How to access Twitter hashtag analytics?

Fortunately, Twitter provides you the option to track, monitor, and analyze the social media metrics of your Twitter profile.

Native Twitter analytics is an excellent resource that provides a ton of analytical insights. It has been gathering your Twitter data since the creation of your Twitter profile. Although, Twitter recently removed audience insights from Twitter analytics.

Also, brands and marketers often need the performance metrics of someone else’s Twitter profile. Twitter analytics cannot help you track the social metrics of any other profile. This is where third-party Twitter hashtag analytics tools come into play. They can help you track, monitor, and analyze the KPIs of any public Twitter account.

What are the best free Twitter hashtag analytics tools?

Click here to check out our blog on Top 10 Twitter hashtag analytics tools.

Track Social Media Metrics with TrackMyHashtag

Trackmyhashtag is an AI-driven Twitter hashtag tracking and analytics tool. It can help you track, monitor, and analyze the performance metrics of any public Twitter profile. You can track tweets related to any hashtag, keyword, or @mention in real-time. You can also track the social media activities of your competitors or social media influencers related to your industry.

Key features of TrackMyHashtag,

Track any hashtag, keyword, or @mention
Track any Twitter hashtag campaign in real-time
Identify influencers related to your brand
Perform competitive analysis
Get historical Twitter data
The monthly premium plan starts at $49 a month.
Closing Thoughts

Marketing on social media is an ongoing process. You need to consistently track, monitor, and analyze Twitter hashtag analytics in real-time to extract vital insights that can help you increase your brand’s social media presence. TrackMyHashtag is the perfect tool that can help you monitor Twitter hashtag analytics in real-time and provide game-changing insights to grow your brand.

Comments are off for this post

Does Your Company Need A Computer Consultant?

Jun 04 2023 Published by admin under Uncategorized

When running a business, the last thing you need is problems with your computers; however, more and more companies are suffering from malfunctioning hardware and software. This has the effect of slowing down business and this can affect the company’s profits. That is why; the bigger companies always have a dedicated team of computer support experts on hand for when things go wrong. This is not something that most small to medium sized businesses can always afford, and that is why they have to look for a cheaper solution, and that solution is to employ the services of an independent consultant.

Varying Levels of Service

The first thing you will notice when you begin your search for a computer consultant, is that the level of service they provide will dramatically alter from one to the next. Some of them will only be able to offer you a service that is limited to just one specific area of IT, yet others will offer you a fully comprehensive arrangement that covers everything. Most pc consultants tend to concentrate on one specific area of computing, however, the ones who have a wide and varied knowledge are the ones who are most sought after, as well as the ones who are likely to charge more for their services. You will need to find the right balance between cost and expertise when the time comes for you to hire one.

What Should You Expect?

Hiring a computer consultant who has a vast array of knowledge in most areas of computing may be more expensive, however, that does not mean that you are necessarily going to have to pay lots of money. There are plenty of computer consultants out there who will try and charge excessive fees for their services, however, there are also plenty of reasonably priced ones too. So before you rush out and hire the first computer consultant you find, you need to look around and see what some of the others have to offer.

Most computer consultants will be specialized in both hardware or software problems, and it is the ones who can deal with both who are the most sought after. It may be a good idea to hire a specific computer consultant, depending on whether you are having a problem with your hardware of software. One thing you should do before you hire a computer consultant is to make sure that they provide you with references and examples of their previous work.

Comments are off for this post

Picking the Right Dental Marketing Consultant

Jun 03 2023 Published by admin under Uncategorized

There is no single dentist that can fully jump from the springboard of getting a license and into a steady income. Unless you come from a long line of dentists and you’re only going to inherit the patients your mother or father had, you would need to strategize and find a way to make a name for yourself. In truth, even if you come from a long line of dentists, you would still need a dental marketing consultant. Being a dentist is not like being a doctor or a nurse. You will not be part of a big hospital that takes care of the patients for you. You are on your own. This endeavor should be approached in a manner similar to any other business. You have to have good marketing to back you up and give you the quality clients that you need.

Your Dental Office will be, for the most part, unknown to people. Why should they trust a stranger dentist when they already have a dentist of their own whom they have been seeing since they were kids? The challenge here is appealing to the nature of adults to think for themselves and judge the right dentist for them. Now it is the job of the dental marketing consultant to get these people and bring them to your doorstep. A dentist has enough things to worry about and the marketing side of his business should not add to the mounting problems. How are you going to look for a dental marketing consultant?

If you do a quick search over the internet, you will see practically hundreds of dental marketing consultants who are offering their services. There is no clear cut guide to finding the perfect consultant for you but you have to at least, know what you are looking for. You would want someone who knows how to make marketing strategies both online and offline. You will need a combination of both online marketing strategies and offline marketing strategies to reach the biggest audience that you can find.

It would be extremely beneficial if the dental marketing consultant that you find started off as a dentist himself or if he has relatives who are dentists as well. This means that he knows where you’re coming from and would be best equipped compared to those who are merely marketing consultants.

Marketing dental service is a lot different and sometimes more difficult than marketing a product so you can afford to be picky with the dental marketing consultant that you are going to call on. Make sure to go over credentials and even testimonies from different clients before making an educated decision.

Comments are off for this post

How To Hire A Career Coach or Business Consultant

Jun 02 2023 Published by admin under Uncategorized

Choosing the right career is a significant milestone in everyone’s life. Most career aspirants are unaware of the latest trends in career market and often fail to groom themselves to be on the launching pad to a successful career. The highly competitive career market requires dynamic and young go getters who are ready to go that extra mile to be successful.

In case you are baffled by the million dollar query of how to hire a career coach, the following tips would be of great use.

Ask job placement centres for leads and recommendations as they will know the best career experts in town and would suggest the appropriate professional guidance depending on your qualifications and experience.

Compare the charges involved vis a vis the services offered: The career or business consultant will enable you to attempt the self-assessment tests confidently apart from helping you to build up your network.

Choose a career consultant who is specialized in your field. Hiring someone who has no expertise in your field might not be of much help in placing you at the right slot.

You need to verify the credentials. Ideally a career advisor must have a masters degree in counseling apart from a specialty in career counseling. Ask for a client list and call references.

Make sure to set realistic time frames to accomplish your career goals. Take self assessment tests and personality tests under the guidance of the consultant as these will help you to discover your values and strengths and get you launched at the right career path. Getting trained under a career counsellor will make you well organized and confident.

A career coach will help you develop their skills and fine tune their behaviour so that they fit well in the inner circle of employees in an organization. Just like an employee needs a career consultant to shape his career path, an organization might need the services of a business consultant. Apart from chalking out a comprehensive plan for business development, a professional consultant will also enable you to have a fresh look at the prospects and the challenges ahead.

Business consultants help you to define your goals realistically and to direct the operation procedures to meet this objective. The clients are also offered legal advice and accountancy help if needed. In case you are seeking the services of a consultant to get your company certified, make sure that the person whom you are entrusting this task is accredited by the certification process.

Some of the parameters to consider while hiring a consultant include his ability to increase sales and to enhance customer relations, develop business into the next level and handle tax matters. You can set benchmarks and time list for each consulting project to make sure that it is practically feasible.

Last but not the least; make sure to have a written contract in place once you have finalized the consultant. The contract should include the scope of the work, non compete clauses and payment schedule.

Comments are off for this post

How to Hire a Search Engine Optimization Consultant

Jun 01 2023 Published by admin under Uncategorized

Finding a good search engine optimization (SEO) consultant can seem like a daunting task, especially when you don’t know the right questions to ask. The technology is constantly changing, as are the search engines. What worked in SEO last month may not achieve any results this month. SEO consultants are constantly monitoring their results, and changing the game plan to accommodate the so-called “Google Dance”.

Here are some things to consider when choosing a consultant:

There are many consultants who started out with a technical background, and migrated into search engine optimization. Degrees are usually not required, but a marketing background is preferred, because ranking in the search engines comes as a result of good marketing. Skills such as market research, copywriting and competitive analysis are critical in achieving traffic to your website. You’d also like your SEO consultant to be competitive, and not give up easily.

The internet marketing needs of a local pizza shop differ from those of a company who markets internationally. It’s important to find a consultant who is knowledgeable about the type of search engine marketing you need.

Here are some different areas of specialization:

Organic Search – Organic search brings in free traffic from the search engines. There’s nothing better than free traffic.

Pay-Per-Click – Pay-Per-Click, or PPC traffic is generated from advertising. Ads are placed on search engine results (usually the right hand side) and websites. You pay for every click, regardless of whether they’re prospects or not. The amount you pay is determined through a bidding process, with more competitive keyword terms costing as much as $50 per click. Many terms only cost $1 to $4 per click. Some consultants guide you through this process, and it can get expensive.

Specific Industry – Some SEO consultants specialize in one, or just a few industries, such as real estate or chiropractic.

Local Business – Local business SEO specialists help small and medium-sized businesses optimize their website for their local market at an affordable price.

How much experience does your prospective consultant bring to the table. Abe Lincoln said it best: “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” In other words, you want someone with at least five to ten years experience in internet marketing, not just designing websites. Ask to see case studies. While some clients may be confidential, they’re sure to have some examples for you to look at.

Techniques are generally divided into two areas, on-page SEO and off-page SEO. On-page SEO consists of checking titles, descriptions, keywords, and keyword densities. This is usually about 5% of the work needed.

The other 95% is off-page techniques, including articles, link building, directory submissions, press releases, social media, blogs, video, social bookmarking, and more. Old-school SEO consultants aim to get your site listed high in the search rankings. The best SEO consultants will help you achieve multiple listings on the first page of the search engines.

While the internet is considered a global marketplace, it’s difficult to communicate with your consultant if they’re located in southeast Asia and English is not their native language. A good consultant should be available when you need them, and you shouldn’t have to wait until the middle of the night to speak to them. Also, weekly or monthly reports should be provided to show progress on your marketing program.

If a search engine optimization company promises you the #1 spot on Google, look for another consultant. No one can guarantee those kinds of results. All markets are different, with some more competitive than others. A SEO consultant must do 5% more than your competitors to land you on the first page of Google. While I’ve achieved those kind of results for clients in less than 4 hours, I often state that it’s an ongoing process, usually taking a few weeks or months to see significant results.

Comfort Level
You must be comfortable working with your consultant. Choose an individual, not a faceless corporation to do your search engine optimization. You’ll get much better customer service, and someone who will take responsibility for you getting the results you want.

So, good luck in your quest for a qualified SEO consultant.

Comments are off for this post