Budget Branding Strategy – A Beginner’s Guide

You would need branding as it is the most important aspect which you can use to gain profit.

It does not matter what type of business you are into.You must know that brand promotion is more than just social media updates. Startups usually don’t think past Facebook pages and Twitter handle. However,Guest Posting branding is more than that. With an effective strategy you can get a major push in this cutthroat market.

Branding Decoded

Before discussing effective branding strategy, it is important to talk about what branding is. An experienced brand marketing company can give you the desired result. However, you need to know what branding is and what it can do for you. If you go through text books, you will come across various types of definition of branding. However, if you want to get a simple definition, it would be – your brand tells your story. Once you have launched your brand, the customers will know what they can expect from your company or from you. This is a promise that you make.

To Launch a Brand

This is something everyone should know about. To launch a brand you need various tools. These tools give you the brand identity. Your website is the most important part of your brand. Without a website you cannot launch a brand. Another important tool is the logo. This is the face which your clients will remember. To create these tools you need a web design company that has been in the business for a long time.

Strategy to Remember

Once you have the logo, the website and the desire to start over, you need to have a team of experts by your side. If you want to create a successful brand, you must hire people who know the pros and cons of branding. Commitment is an important factor. Anyone who wants to get something out of the branding strategy needs to commit. Creating a Facebook page is easy. But, sticking to it is the difficult job. What you need to do is find people who are into branding and promotion. They will do the job for you.

Successful Branding

It is nothing but promoting yourself. What you are, what you can do and what is your strength are the important factors here. However, before you begin with the promotion, you need to decide something. You must decide to be consistent. Without consistency you will not be able to keep your clients. Once you have built your brand value, you are expected to deliver what you have promised. For this reason, you need to have your strength and weakness well defined. Your brand value should suit your customer requirement. Before anything you need to know what your clients want from you. What are their desires? Why they make purchase? These are the questions you need to ask.

The Defining Factor

To have a successful brand you need to define it properly. Before anything you must let your customers know what the mission of the company is. You also need to define what the vision of the brand is. Features of the brand are also important. You need to let your clients know what they would get from using your brand. Benefits are important. Remember that it is benefit which attracts people to a brand. If you don’t have anything to offer people would not buy it.

Some Important Pointers

First you need to hire a brand marketing company to create a well defined logo. Once this is done you would need a blog. This blog will help you create a voice for your brand. Remember that it is the voice which attracts people to a brand. They don’t bond with the polished advertisements. They bond with the stories that a brand offers. At the time of the launch create this story. It will give people a reason to bond with you.

Logo, templates and taglines are the tools. These help you to build your brand. However, to make people come back to you for more, you need to offer them much more. You must offer them an assurance. You must assure them that you will offer quality and being attached to you will be beneficial to them. Without assistance of a branding company, you will not be able to accomplish the real objective of a brand launch.


Watchfinder – Online Shop

The watches industry it’s becoming more and more a multi-billion dollar business with a few watch-makers creating some of the biggest and most luxurious brands out. If you are a watch fan,Guest Posting you have many options to choose the best for you. There are also some luxury watch brands that cost much more than purchasing a Ferrari or a beach house.

It is a brand created by two close friends in 1875. Audemars Piguet was considered a leader throughout the world for many years. This brand has set the standards for many luxury markets such as Tiffany & Co and Bulgari.

It is one of the oldest luxury watch brands on the market. Vacheron Constantin is famed for stability and its unprecedented designs. These watches are designed with deep observation and a unique style. Since it’s stood the test of time, it has a lot of famous names that wore this brand.

Breitling watches are known for precision and durability. This luxury brand has been on the market since 1884. The big inspiration for these watches comes from aviation. Breitling watches include several features fighter pilots use. It is one of the most popular brands that offer specific models for divers.

This luxury brand comes from France and was founded in 1992 by Bruno Belamich and Carlos A. Rosillo. It is not older as some of the other luxury brands listed here but it is very special for the square frame shaping that it has.

When we talk about luxury brands, the first brand we may think of is Rolex. This means that it is the most famous brand in the luxury market. Rolex’s headquarters are in Geneva, Switzerland, but was originally created in London. It is a highly-coveted watch worn by celebrities and the wealthy alike.

It is the second famous luxury Swiss watch brand. Omega has very influenced the contemporary market. It is used by Britain’s Royal Flying Corps and US Army.

Many watch brands are inspired by aviation in their design and function, and the Bremont didn’t make the difference. Bremont brand is created by Nick and Giles English. It is a brand inspired by aviation and has been part of the market since 2002.

This brand comes from Japan and has been part of the market since 1881. The tagline of Seiko watches is: “always one step ahead of the rest.”

The specifics of this luxury brand are that they produce every watch solely in-house and have unique designs with various quartz cuts and clean lines.

This Swiss watch brand offers both sports watches and chronographs. It is a watch brand that has combined creativity not only for watches but also for eyewear, accessories, and mobile phones too.

It is an independent luxury watch brand located in Switzerland. This brand lives through its innovative technology and exotic elements.

They are considered as one of the most unique luxury brands. This is because their watches are crafted by hand and are functional along with stylish.

John Arnold, one of the most famous British watchmakers, created the legendary watch named Arnold & Son. He also created the first official chronometer. But his watches are much more famous and are known for innovation and precision.

It is considered one of the most iconic names in watches globally. This luxury brand gets a lot of publicity in the mainstream because several celebrities love this brand. It was created in 1847 in Paris and these types of watches have a classic and distinguished look.

It is another luxury brand from the Swiss. Jaeger-LeCoultre uses unique faces and intricate details. This brand creates watches that are classic with unique clarity and innovation.

Chopard has been part of the market since 1860 and produces unique and classic Swiss watches and jewelry. Louis-Ulysse Chopard created this brand for everyone who likes sophisticated models making this a coveted luxury brand worldwide.

Twitter hashtag Analytics : How to analyze and use analytics to improve Twitter Marketing?

So, you finally started promoting your brand on Twitter. You set up your Twitter profile, respond to customer queries and issues, post news and updates consistently. You even engage with influencers and your most dedicated followers. Well, that really great! But what do you do beyond that? How do you measure success or the impact of your Twitter marketing strategies?

If you are promoting your brand on any social media platform,Guest Posting you should monitor performance metrics. How else do you plan to figure out what going on or what measures to take to increase your brand’s social media presence?

While monitoring your Twitter profile’s performance metrics may sound complex and difficult, it’s actually not.

The introduction of Twitter hashtag analytics has made it much easier to track and analyze your performance with ease. You can also monitor the social media metrics of your competitors with the help of third-party Twitter hashtag analytics tools.

Which metrics in Twitter hashtag analytics are important to Track?

Let’s discuss some of the most important Twitter hashtag analytics that every brand, marketer, and influencer should be tracking.

1. Volume of Conversations

The volume of conversation social media metrics analyzes the size of the conversation related to your brand. It means it counts the number of tweets that are related to your brand or mention your brand. It is an important indicator that evaluates the interests of users in your brand. It takes into account all kinds of engagement (positive, neutral, negative) to identify the total volume of the conversation.

It is also an important indicator that can help you analyze the impact of your Twitter marketing strategy. An effective social media strategy results in a greater volume of conversations. Similarly, a poor Twitter marketing strategy results in a much lower volume of conversations for your brand.

2. Reach

Reach is an important metric as it helps in analyzing the potential audience size for your brand. Instead of the volume of a conversation reach measures the spread of a conversation on social media.

Reach can help you understand how far your tweets are broadcasting and how big the audience size is that is receiving your promotional message. You can also compare the engagement (likes, retweets, replies, clicks) with overall reach to identify the actual users that are interested in your products and services. To simplify reach, it’s the total number of eyes your tweets are exposed to.

If your brand reach is not increasing, you must go back to the drawing board and rethink your Twitter marketing approach.

3. Engagement

Due to a surge in the number of fake accounts on social media platforms, brands and marketers replaced follower count with engagement as the most important metric. It helped them analyze and identify genuine users that are actually interested in what your brand has to offer.

Engagement can come in several forms including (likes, retweets, replies, shares, clicks, etc). Engagement can help you analyze the effectiveness and measure the impact of your Twitter content strategy. If your engagement is still low even after you have great reach, you aren’t posting engaging content. You need to reevaluate your Twitter content strategy.

You can also use engagement to identify resonating content topics that users like to engage with. Simply go through your past tweets and identify the tweets with the most engagement. Analyze those tweets to identify engaging topics of discussion that your follower base is interested in and is more likely to engage with.

4. Social Media Influence

Social media influence analyzes what social media users are talking about your brand and how it impacts your brand. Remember, social media influence does not relate to the number of followers, but rather how many of your followers can be influenced to take an action. It is an important hashtag analytics that can also help you find the right brand advocate to promote your brand on Twitter or any other social media platform.

Measure the influence of a social media influencer can help you evaluate the Twitter profiles of all influencer marketing options. Collaborating with the right influencer can help you increase social media influence and awareness for your brand along with conversion rates.

5. Share of Voice

The share of voice is a metric that can help you analyze the size and number of conversations about your brand from the total conversation related to your industry. The share of voice compares the conversations related to your brand with the conversation related to your competitors.

Identify what percentage of conversations in the industry are related to your brand. You can also use this metric to analyze their share of voice and identify effective strategies that can help you increase social media conversation related to your brand.

How to access Twitter hashtag analytics?

Fortunately, Twitter provides you the option to track, monitor, and analyze the social media metrics of your Twitter profile.

Native Twitter analytics is an excellent resource that provides a ton of analytical insights. It has been gathering your Twitter data since the creation of your Twitter profile. Although, Twitter recently removed audience insights from Twitter analytics.

Also, brands and marketers often need the performance metrics of someone else’s Twitter profile. Twitter analytics cannot help you track the social metrics of any other profile. This is where third-party Twitter hashtag analytics tools come into play. They can help you track, monitor, and analyze the KPIs of any public Twitter account.

What are the best free Twitter hashtag analytics tools?

Click here to check out our blog on Top 10 Twitter hashtag analytics tools.

Track Social Media Metrics with TrackMyHashtag

Trackmyhashtag is an AI-driven Twitter hashtag tracking and analytics tool. It can help you track, monitor, and analyze the performance metrics of any public Twitter profile. You can track tweets related to any hashtag, keyword, or @mention in real-time. You can also track the social media activities of your competitors or social media influencers related to your industry.

Key features of TrackMyHashtag,

Track any hashtag, keyword, or @mention
Track any Twitter hashtag campaign in real-time
Identify influencers related to your brand
Perform competitive analysis
Get historical Twitter data
The monthly premium plan starts at $49 a month.
Closing Thoughts

Marketing on social media is an ongoing process. You need to consistently track, monitor, and analyze Twitter hashtag analytics in real-time to extract vital insights that can help you increase your brand’s social media presence. TrackMyHashtag is the perfect tool that can help you monitor Twitter hashtag analytics in real-time and provide game-changing insights to grow your brand.

Does Your Company Need A Computer Consultant?

When running a business, the last thing you need is problems with your computers; however, more and more companies are suffering from malfunctioning hardware and software. This has the effect of slowing down business and this can affect the company’s profits. That is why; the bigger companies always have a dedicated team of computer support experts on hand for when things go wrong. This is not something that most small to medium sized businesses can always afford, and that is why they have to look for a cheaper solution, and that solution is to employ the services of an independent consultant.

Varying Levels of Service

The first thing you will notice when you begin your search for a computer consultant, is that the level of service they provide will dramatically alter from one to the next. Some of them will only be able to offer you a service that is limited to just one specific area of IT, yet others will offer you a fully comprehensive arrangement that covers everything. Most pc consultants tend to concentrate on one specific area of computing, however, the ones who have a wide and varied knowledge are the ones who are most sought after, as well as the ones who are likely to charge more for their services. You will need to find the right balance between cost and expertise when the time comes for you to hire one.

What Should You Expect?

Hiring a computer consultant who has a vast array of knowledge in most areas of computing may be more expensive, however, that does not mean that you are necessarily going to have to pay lots of money. There are plenty of computer consultants out there who will try and charge excessive fees for their services, however, there are also plenty of reasonably priced ones too. So before you rush out and hire the first computer consultant you find, you need to look around and see what some of the others have to offer.

Most computer consultants will be specialized in both hardware or software problems, and it is the ones who can deal with both who are the most sought after. It may be a good idea to hire a specific computer consultant, depending on whether you are having a problem with your hardware of software. One thing you should do before you hire a computer consultant is to make sure that they provide you with references and examples of their previous work.

Picking the Right Dental Marketing Consultant

There is no single dentist that can fully jump from the springboard of getting a license and into a steady income. Unless you come from a long line of dentists and you’re only going to inherit the patients your mother or father had, you would need to strategize and find a way to make a name for yourself. In truth, even if you come from a long line of dentists, you would still need a dental marketing consultant. Being a dentist is not like being a doctor or a nurse. You will not be part of a big hospital that takes care of the patients for you. You are on your own. This endeavor should be approached in a manner similar to any other business. You have to have good marketing to back you up and give you the quality clients that you need.

Your Dental Office will be, for the most part, unknown to people. Why should they trust a stranger dentist when they already have a dentist of their own whom they have been seeing since they were kids? The challenge here is appealing to the nature of adults to think for themselves and judge the right dentist for them. Now it is the job of the dental marketing consultant to get these people and bring them to your doorstep. A dentist has enough things to worry about and the marketing side of his business should not add to the mounting problems. How are you going to look for a dental marketing consultant?

If you do a quick search over the internet, you will see practically hundreds of dental marketing consultants who are offering their services. There is no clear cut guide to finding the perfect consultant for you but you have to at least, know what you are looking for. You would want someone who knows how to make marketing strategies both online and offline. You will need a combination of both online marketing strategies and offline marketing strategies to reach the biggest audience that you can find.

It would be extremely beneficial if the dental marketing consultant that you find started off as a dentist himself or if he has relatives who are dentists as well. This means that he knows where you’re coming from and would be best equipped compared to those who are merely marketing consultants.

Marketing dental service is a lot different and sometimes more difficult than marketing a product so you can afford to be picky with the dental marketing consultant that you are going to call on. Make sure to go over credentials and even testimonies from different clients before making an educated decision.

How To Hire A Career Coach or Business Consultant

Choosing the right career is a significant milestone in everyone’s life. Most career aspirants are unaware of the latest trends in career market and often fail to groom themselves to be on the launching pad to a successful career. The highly competitive career market requires dynamic and young go getters who are ready to go that extra mile to be successful.

In case you are baffled by the million dollar query of how to hire a career coach, the following tips would be of great use.

Ask job placement centres for leads and recommendations as they will know the best career experts in town and would suggest the appropriate professional guidance depending on your qualifications and experience.

Compare the charges involved vis a vis the services offered: The career or business consultant will enable you to attempt the self-assessment tests confidently apart from helping you to build up your network.

Choose a career consultant who is specialized in your field. Hiring someone who has no expertise in your field might not be of much help in placing you at the right slot.

You need to verify the credentials. Ideally a career advisor must have a masters degree in counseling apart from a specialty in career counseling. Ask for a client list and call references.

Make sure to set realistic time frames to accomplish your career goals. Take self assessment tests and personality tests under the guidance of the consultant as these will help you to discover your values and strengths and get you launched at the right career path. Getting trained under a career counsellor will make you well organized and confident.

A career coach will help you develop their skills and fine tune their behaviour so that they fit well in the inner circle of employees in an organization. Just like an employee needs a career consultant to shape his career path, an organization might need the services of a business consultant. Apart from chalking out a comprehensive plan for business development, a professional consultant will also enable you to have a fresh look at the prospects and the challenges ahead.

Business consultants help you to define your goals realistically and to direct the operation procedures to meet this objective. The clients are also offered legal advice and accountancy help if needed. In case you are seeking the services of a consultant to get your company certified, make sure that the person whom you are entrusting this task is accredited by the certification process.

Some of the parameters to consider while hiring a consultant include his ability to increase sales and to enhance customer relations, develop business into the next level and handle tax matters. You can set benchmarks and time list for each consulting project to make sure that it is practically feasible.

Last but not the least; make sure to have a written contract in place once you have finalized the consultant. The contract should include the scope of the work, non compete clauses and payment schedule.

How to Hire a Search Engine Optimization Consultant

Finding a good search engine optimization (SEO) consultant can seem like a daunting task, especially when you don’t know the right questions to ask. The technology is constantly changing, as are the search engines. What worked in SEO last month may not achieve any results this month. SEO consultants are constantly monitoring their results, and changing the game plan to accommodate the so-called “Google Dance”.

Here are some things to consider when choosing a consultant:

There are many consultants who started out with a technical background, and migrated into search engine optimization. Degrees are usually not required, but a marketing background is preferred, because ranking in the search engines comes as a result of good marketing. Skills such as market research, copywriting and competitive analysis are critical in achieving traffic to your website. You’d also like your SEO consultant to be competitive, and not give up easily.

The internet marketing needs of a local pizza shop differ from those of a company who markets internationally. It’s important to find a consultant who is knowledgeable about the type of search engine marketing you need.

Here are some different areas of specialization:

Organic Search – Organic search brings in free traffic from the search engines. There’s nothing better than free traffic.

Pay-Per-Click – Pay-Per-Click, or PPC traffic is generated from advertising. Ads are placed on search engine results (usually the right hand side) and websites. You pay for every click, regardless of whether they’re prospects or not. The amount you pay is determined through a bidding process, with more competitive keyword terms costing as much as $50 per click. Many terms only cost $1 to $4 per click. Some consultants guide you through this process, and it can get expensive.

Specific Industry – Some SEO consultants specialize in one, or just a few industries, such as real estate or chiropractic.

Local Business – Local business SEO specialists help small and medium-sized businesses optimize their website for their local market at an affordable price.

How much experience does your prospective consultant bring to the table. Abe Lincoln said it best: “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” In other words, you want someone with at least five to ten years experience in internet marketing, not just designing websites. Ask to see case studies. While some clients may be confidential, they’re sure to have some examples for you to look at.

Techniques are generally divided into two areas, on-page SEO and off-page SEO. On-page SEO consists of checking titles, descriptions, keywords, and keyword densities. This is usually about 5% of the work needed.

The other 95% is off-page techniques, including articles, link building, directory submissions, press releases, social media, blogs, video, social bookmarking, and more. Old-school SEO consultants aim to get your site listed high in the search rankings. The best SEO consultants will help you achieve multiple listings on the first page of the search engines.

While the internet is considered a global marketplace, it’s difficult to communicate with your consultant if they’re located in southeast Asia and English is not their native language. A good consultant should be available when you need them, and you shouldn’t have to wait until the middle of the night to speak to them. Also, weekly or monthly reports should be provided to show progress on your marketing program.

If a search engine optimization company promises you the #1 spot on Google, look for another consultant. No one can guarantee those kinds of results. All markets are different, with some more competitive than others. A SEO consultant must do 5% more than your competitors to land you on the first page of Google. While I’ve achieved those kind of results for clients in less than 4 hours, I often state that it’s an ongoing process, usually taking a few weeks or months to see significant results.

Comfort Level
You must be comfortable working with your consultant. Choose an individual, not a faceless corporation to do your search engine optimization. You’ll get much better customer service, and someone who will take responsibility for you getting the results you want.

So, good luck in your quest for a qualified SEO consultant.

Get Lots Of Good Tips Here About Home Business

There has always been a big draw to the idea of home business. Whether it’s because you actually get to play the boss or simply because you have a real chance at financial freedom, a home business is something that happens on your terms. Find out how about it through these tips below.
A great tip for anyone considering a home business is to carefully consider what type of workspace is truly feasible within the house itself. Because one of the main benefits of home businesses is their low overhead, it is important to utilize existing home space in an efficient manner. In this way, it will be possible to maximize workspace while maintaining the character and comfort of the home environment.

Get a separate phone line or cell phone for your home office. Weeding out work-related calls from personal calls can be stressful as well as time-consuming. If you have a line just for your business, you can focus on the work at hand and leave the personal business for later!

If you are just getting started with your home business, make contact with your friends and family to let them know what you are doing. Word of mouth business can be very powerful, so simply letting them know of your plans is helpful. Consider offering them a discount on your product to get them motivated to purchase something.

Become a part of a forum of home business group online. This is a fantastic place to share ideas with others and to get your company’s name out there as well. You’ll be surprised when people start to ask you about making connections, so do this.

Make a budget for your business. Base it on different things, such as, advertising costs, free products or samples and printing costs. Stick to this budget and cut out things you don’t need if you have to. If you can afford to raise your budget you should, at least for advertising.

Run a contest on your business website. Spread the word about your contest through forums that your customers frequent, contest boards, ezines, guest blog entries and any other methods you can find. Make it fun, keep it simple and devise a prize that is worthwhile, but not over-the-top. Contests bring traffic.

As with any other business venture, when building a home business you need to cultivate your inner networks. A lot of times, people under-estimate the power of networks. Identify your network of key peers and mentors with which you have built a solid relationship. This inner network can be a great source of support, direction and assistance as you are developing your home business. Remember, those in your inner network also have their own inner network; so, having an inner network of seven individual, who each have a network of seven people, imparts exponential growth to your network.

Remember to keep accurate records of your financials in your business. You need to monitor your monthly income and expenses to determine whether or not your business is making a profit. If your business is not bringing in enough income to cover your expenses, you will need to find out what needs to be changed in your business model.

Ask your customers to provide you with statements about your product or home business. They can talk about their experience with you or what they think about their purchases. Place this information on your website; it is a great (and free!) way to advertise to others. Happy customers will be pleased to provide you with a review, so don’t hesitate to ask.

The Borg Hive Mind is Real…..Join Us

~~~~~~~~~~~~~~~~~~ The Borg Hive Mind is Real…..Join Us ~~~~~~~~~~~~~~~~~~ SuccessRoute.biz’s Home Business Report Publisher: Vaurn James http://www.SuccessRoute.biz/?rd=zg6CBo70 215-728-4905 or 1-800-417-0196
STAR TREK was light-years ahead of the culture with its emphasis on futuristic technology that enabled man to travel to countless galaxies and interact with other forms of intelligent life. One of the most popular cultures or intelligent lifeforms featured in all the Star Trek series was the Cybernetic Organisms known as the BORG., yes, “Resistance is FUTILE”.

Yes, an integration of Man or any biological organism with advanced artificial technology (acquired information from other cultures to achieve absolute perfection) to form a collective of Cybernetic entities. Now, the essence of the Borg Collective remains the Collective Intelligence of all members linked together through a Central Nexus (Borg Queen) and dedicated towards working to achieve an objective with members sharing information as a single organism in what we call the Hive Mind. What a powerful and potentially PROFITABLE entity.

Well, guess what the Borg HiveMind is REAL and being duplicated by those who recognise the importance of Social Networks and the collective POWER created by its members who are dedicated towards achieving specific objective. In essence, the collective strength and thought process of each member forms what is increasingly knows as a Social Neural Network…………make sense, I hope.

A Neural Network can be easily observed in a Bee Colony as indicated by the following: “Honey bees are social insects, which means that they live together in large, well-organized family groups. A honey bee colony typically consists of three kinds of adult bees: workers, drones, and a queen. Several thousand worker bees cooperate in nest building, food collection, and brood rearing. Each member has a definite task to perform, related to its adult age. But surviving and reproducing take the combined efforts of the entire colony. Individual bees (workers, drones, and queens) cannot survive without the support of the colony”.

I think you get the picture; therefore, you created a group of like-minded entrepreneurs who agreed to join and receive information that has VALUE and more importantly, solves a problem for them. Additionally, those members are asked to contribute by providing information or some function that addresses an issue of importance to the group. Do, you see how the “collective effort focused on an issue creates the Social Neural Network?”.

So, as a home-business marketer you recognise that Leads and Traffic are the lifeblood of your enterprise. Because, without them you’re operating a Non-Profit Agency and destined for the MLM Cemetery for Dead Dealers. Yeah, 80% of marketers who went SOLO met the aforementioned fate because they didn’t listen.

Like anything in life when change occurs you must adapt or perish if, you expect to evolve into the future. Business is expert at adapting to new circumstances and Markethive is no different. Markethive is an example of an Inbound Marketing system that has advanced in it’s development of generating Cognitive Leads that give you an unfair advantage. If, you are an entrepreneur who wants to learn the importance of Social Neural Networks and the role they play in bringing VALUE to your target market then, I invite you to review our information and learn why accessing the apex of social neural networks for entrepreneurs begins here.

Make money in your Pajamas – 5 Essential Guidelines to Making Money in your PJ.

Earthquakes and a Road to Recovery
It could happen anywhere! This article will give you one road to recovery you may not have known about.

If a natural disaster damages your property, you have undergone a casualty loss, which can be deductible as an itemized deduction on your federal income tax return.

As a rule of thumb, to be considered a casualty loss, it must be caused by an “Act of God”. Simple wear and tear over time does not count. One type of casualty loss is damage to property caused by earthquakes. You may take a deduction for earthquake casualty losses only to the extent that the loss is not covered by insurance.

You can deduct only the amount of the loss that exceeds 10% of your adjusted gross income (AGI) for the year. A one-time $100 deduction applies for the year.

Example: Your home is damaged by an earthquake. Your home has a $50,000 reduction in fair market value, but your adjusted cost basis was $20,000. Therefore, now the lower limit is $20,000. Your earthquake insurance covers $10,000 of the damage. The unpaid part of your claim is $10,000. Subtracting the $100, you end up with $9,900. If your AGI is $45,000, 10% is $4,500. You can deduct the portion of your loss above the $4,500, so you subtract that number from $9,900. Your total deduction is $5,400.

Where your disaster loss exceeds your current income, you may carry back the excess loss three years to get refunds of prior years’ federal tax payments. If you still have some unused loss, you may carry it forward for up to 15 years.

What happens if you do not repair or replace the damage? You are entitled to the deduction when the loss occurs. You do not have to fix the damage to claim tax deductions.

Casualty losses are always deductible in the year the casualty occurred. However, if you have a casualty loss from a federally declared disaster, you have another option: You can treat the loss as having occurred in the prior year, and deduct it on your return or amended return for that tax year. This way, you can get a quick tax refund.

For your records, you will need to have the following:

Documents showing that you owned each asset you claimed was damaged or destroyed—for example, a deed or receipt.

Contracts or purchase receipts showing the original cost of the item, plus any improvements you made to it.

An appraiser can determine the value before and after the earthquake and subtract the two; the difference is your disaster loss.

This road to recovery also applies to storm, fire and theft damages. It will lead to a less painful recovery by allowing the government to help pay for the costs of repair and/or replacement.